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What is the secret of Turkish fashion industry?
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Turkey has successfully developed it textile industry over a
past few years. This is all because of the south Asian and western
countries that have been continuously buying traditional dress of
this beautiful country. Turkey is rightly known as place where east
and west meet.
Textile industry in Turkey also finds itself
approaching the last crossroad. In addition to this, a recent up
rise in sale of the clothing and apparels has named turkey as one of
the emerging markets, alongside South Africa, Egypt and Indonesia.
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Many experts have stated their opinions regarding the export
vision of 2013, as they see improvement in fashion brands. Turkey
has become increasingly popular sourcing destination for European
elite brands especially due to the high cost of raw materials and
Chinese labor. However, to ensure the progress of this textile
industry and to protect local manufacturing, Turkish government has
introduced safe guard measures that will further help them to
achieve future export targets of next decade.
There is no doubt that Turkey is on its course to increase
the amount of exports every year, and therefore, local and
international brands are focusing on being fast, flexible and
fashionable. Due to increase in demand of Turkish manufactured
clothing, Turkish fashion has been seen its all-time high, pushing
economy to surpass maximum. There has been a lot more value added
production and therefore many other fashion related industries like
yarn manufacturing, printing, dyeing plants and cutting have been
set up. Although majority of the manufactured clothing is destined
to be exported, the industry is also keen to fulfill the local
demand to avoid the money flushing to other nations. Many of the
citizens prefer wearing locally-manufactured clothing due to its
affordable price as well as a pride factor.
Moving on with the luxury perspective of fashion world in
Turkey, the future of textile industry lies in production of value
added products, rather than just fulfilling local mediocre needs.
However, since the Turkish market is evolving day by day, there is a
booming demand for high quality brands. No doubt that country stands
on a strong industrial tradition in textile and apparel industry, it
has a natural connecting with East. Eastern countries are main
buyers of Turkish products, including traditional and classic wear.
It is expected that the demand of such apparels will move from Asia
to Mediterranean countries to serve the demands of export markets
like North America and Europe.
One important aspect that needs to be resolved is that many
people understand that Turkey is an expensive country that stops
them from buying their products and specially clothing. It is true
that traditional cloths that are exported to other countries are
expensive, but they are worth buying. People fail to understand the
difference between net margin and gross margin.
In fact, summing this all up, fashion industry of Turkey has
flourished from year to year, making it more competitive. Moreover,
more interesting fact is that bulk quantity from turkey is very much
competitive with those that come from China or Australia. Quality of
turkey’s fashion and clothing is able enough to bridge the gap
between cheap Chinese and way too expensive United States of America
and Italy. It is highly recommended that you visit Turkey at least
once in your life time and enjoy cultural life of Turkish dress.
Suggesting the fact from an expert, we can expect Turkish Fashion
Industry to flourish all over the decades.
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